AI management beyond the hype: exploring the co-constitution of AI and organizational context

Abstract AI technologies hold great promise for addressing existing problems in organizational contexts, but the potential benefits must not obscure perils associated with AI. In this article, we conceptually explore these promises and by examining use contexts. The exploration complements extends extant literature on management providing a typology describing four types of use, based idea co-constitution context. Building typology, propose three recommendations informed contemporary organizations. First, explicitly define purpose use. Second, appropriate level transparency algorithmic Third, be aware AI’s context-dependent nature.